Deliverables: Wrap for Truck, Apparel, Billboard
This project was created to accelerate the OurCounty Sustainability Plan for Los Angeles. My Art, Systems, and Sustainability course, at Otis College of Art and Design, was chosen to help with the project. For this project, I created a wrap to be posted on a truck to empower underprivileged communities to educate themselves on the OurCounty Sustainability Plan. I also created a billboard to advertise the OurCounty Sustainability Plan in Los Angeles along with clothing designs to help spread the word about the plan. With this project, I envisioned Tesla and OurCounty collaborating to help these communities and merge the two logos when creating the logo for my project. In the wrap for the truck, I created a black book on the left of the wrap. This decision was made in order to show that we plan to educate people about the plan and so we can be transparent about the project's goals. I also used a play on words with the word, excellerating, in my slogan in the top center of the wrap to add some friction to this advertisement.
