This is a short motion graphics advertisement that was created for Rolls Royce in AI Design Certificate Course at the Pratt Institute, using Weavy, Chat GPT, and Midjourney. Growing up I've always liked Rolls Royce because of their old fashioned, yet luxurious designs. Modern car designs are too simplistic and almost all look the same whereas Rolls Royce combines Modern design with old fashioned elements from the 1900s with the Ghost Series II.
Visual Imagery Thought Process
When I first started creating concepts for this design, I used Chat GPT to come up with research based off of what makes Rolls Royce advertisements so successful and stand out from other businesses. Once it cam back to me with the answer I cited some short motion graphics advertisements that I liked and asked Chat GPT to give me some concepts. After condensing the ideas and deciding on this, I took the prompt and placed it into Midjourney to create the imagery.
Final Process
Once the images were created, I added the all the prompt, research, and images into Weavy and the animated it. After several prompts edits, I had a successful motion graphics advertisement.
